California Picture Project
Ecommerce Operations
Commissioners: Cameron Parkins, Erica Snowden, Joe Mortimer, Kevin Kloecker, Niki Roberton
Branding & Design: Special Offer, Inc.
Public Relations: Orienteer
Printing & Distribution: Icon La
Store: californiapictureproject.org
A 10-day open-edition print sale organized in response to the 2025 California wildfires. The initiative brought together 150+ photographers from around the world—including Spike Jonze, Sofia Coppola, Dave Free, Nadia Lee Cohen, and Gabriel Moses—and raised over $125,000, with 100% of net proceeds donated to the California Community Foundation Wildfire Recovery Fund.